Frommer's Montreal day by day: Fourth Edition by Leslie Brokaw
Frommer's Marketing/PR Efforts Frommers.com: With 3 million unique users per month, Frommers.com is a beloved travel tool for consumers and a potent marketing arm of the books. The site is updated daily with blogs, articles about the latest travel news, and galleries of travel photos. Web campaigns: Partnership with the nation of Peru to promote Frommer's EasyGuide to Lima, Cusco and Machu Picchu with a major contest. Partnership with the nation of Colombia to promote Frommer's EasyGuide to Colombia. Partnership/contest with HomeAway.com to promote the 60th anniversary (2017) of the Frommer's brand. Partnership with Jetsetter and MoneyCrashers to promote travel to Bali. And Frommers.com continues to be an important presence on the web with 3 million unique users per month. The Frommer Travel Show: Weekly radio show on WABC, heard every Saturday from 3-4pm ET in 17 states. Repurposed as a very popular podcast, available on ITunes and other sites. Hosts: Pauline Frommer and Jason Cochran The Travel Show: Weekly radio show syndicated nationally on Radio America. Also a popular podcast, available on ITunes and elsewhere. Hosts: Arthur Frommer and Pauline Frommer Syndicated newspaper columns: Distributed by King Features, and seen in newspapers across the United States and Canada. Two weekly by Arthur Frommer, one by Pauline Frommer Keynote speeches: Every year Pauline and Arthur Frommer make personal appearances across the United States at Travel Shows and other venues. In 2018/2019, these included appearances at the New York Times Travel Show, the Minneapolis Star Tribune Travel Show, The Society of American Travel Writers Conference, and the Travel and Adventure Shows held in Los Angeles, San Diego, Dallas, Philadelphia and Chicago. All were supported by advertising campaigns, with mentions of the Frommer guidebooks. TV Appearances: In the last five years, Pauline Frommer has appeared multiple times on Good Morning America, The Today Show, the NBC Evening News, the ABC Evening News, CNN, MSNBC, CNBC, Fox, and Inside Edition. In addition, all of the travel show speeches (see above) require appearances on local TV and radio stations, to boost those shows and the books. Other Media: Quoted in multiple articles by the Associated Press, including one last June on Pauline's tips for visiting New York City (which was be paired with an AP podcast on that topic). Frommer's, and Arthur and Pauline Frommer, were the subject of a feature article in the magazine that has the largest circulation on earth, AARP's magazine. We have also recently appeared in print and/or online versions of Real Simple, Forbes, Travel & Leisure, Conde Nast Traveler, Money Magazine, and other magazines, along with newspapers and blogs. Appearances for the last three years on Rick Steve's radio show, as well as other NPR shows. Social Media: Frommer's maintains an active social media presence and has 150,000 Twitter followers (which is 43,000 more than Rick Steves), over 35,000 followers on Facebook, over 26,000 followers on Instagram, and 190,000 monthly viewers on Pinterest. Unlike our competitors, we delete all bots, so these are real numbers, not inflated ones. We've also done numerous successful ad campaigns on Facebook in the last year.
This attractively priced, full-color guide offers dozens of itineraries that show you how to see the best of Montreal in a short time, with bulleted maps leading the way from sight to sight. Featuring a full range of thematic and neighborhood tours, plus dining, lodging, shopping, nightlife, and practical visitor info, Frommer's Montreal day by day is the only guide that helps travelers organize their time to get the most out of a trip. Inside this book you'll find: * Hundreds of photos and dozens of maps * One- to three-day itineraries, as well as themed tours of popular cultural sights, the hippest neighborhood hotspots, the best places to eat, and activities that will appeal to kids of all ages * Exact pricing so there's never any guessing or ugly surprises * Detailed info on day trips to Quebec City, the Laurentian Mountains, and Cantons-de-l'Est * Star ratings for all hotels, restaurants, and attractions to clue you in on great finds and values * A tear-resistant foldout map in a handy, reclosable plastic wallet * Reliable, impartial reviews of the best shops, restaurants, spas, nightlife, and hotels in all price ranges. No entity has paid to be in this guide-or any Frommer's guide. At Frommer's we pride ourselves on decades of journalistic integrity. * Helpful planning tips for getting there, getting around, saving money, and getting the most from your trip About Frommer's: There's a reason that Frommer's has been the most trusted name in travel for more than 60 years. Arthur Frommer created the bestselling guide series in 1957 to help American service members fulfill their dreams of travel in Europe. Since then, we have published thousands of titles, becoming a household name by helping millions upon millions of people realize their own dreams of seeing our planet. Travel is easy with Frommer's.
About the Author: Leslie Brokaw has co-authored Frommer's guides since 2006, including the newest Frommer's Montreal Day by Day, Frommer's Boston Day by Day, and Frommer's New England. She is a contributing editor for MIT Sloan Management Review and teaches at Emerson College, in Boston. She resides in the Boston metropolitan area. Erin Trahan is an arts reporter, critic, and educator specializing in independent film. She has been a regular contributor to WBUR (Boston's NPR news station) and the ARTery since 2013 and has also written for The Boston Globe, MovieMaker Magazine, Women's Review of Books, and The Independent, where she served as editor from 2009 to 2016. As faculty at Emerson College, she teaches a course on film and TV journalism. She has co-authored nine Frommer's Guides (on Montreal, Quebec City, Boston, and their surrounds) and has created adult education classes that travel to film festivals, including to Montreal. As a keen believer in public dialogue, she often moderates post-film panels and leads on-stage interviews with directors. On her more literary days, she writes essays and poems and for many years read poetry submissions for AGNI. She earned a BA from the University of Notre Dame and an MFA in poetry from Bennington College. She lives with her family on Boston's North Shore. If you run into her one day, she'll show you where she grew up in Michigan by pointing to the back of her hand.
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