1940S Fashion by Fiona Kay

£8.99
Available
Product Ref. (e.g. ISBN, SKU)
9781445679150
Published:
15 May 2018
Format:
Paperback
Number of pages:
64 pages
Dimensions:
234x165x5mm
Weight:
0.187kgs
Author:
Wartime fashion is perhaps more popular now than it ever was in the 1940s, with thousands regularly recreating the look. This is the perfect introduction to '40s fashion for anyone interested in the decade of make do and mend.
Despite - or perhaps because of - the privations of war, the 1940s was one of the greatest decades for fashion in Britain. The designs and fashions of the 1930s would linger on through the early years of the Second World War but with shortages and rationing firmly in place, the Utility clothing available in the shops had to overcome these restrictions and still look new and vivid. Because so much of the war effort depended on Britain's women, fashion was considered important for morale. Fashion in the 1940s ranged from military uniforms (for men and women) to siren suits to be worn to keep warm in air raid shelters at night and the demob suits issued to those leaving the services at the end of the war. The mantra of 'make-do and mend' would spawn a decade of creativity, and a generation who would not let austerity prevent them from looking good. Transatlantic and military influences were everywhere, and after the war was over Dior's 'New Look' set the scene for the fashions of the prosperous 1950s. This book is part of the Britain's Heritage series, which provides definitive introductions to the riches of Britain's past, and is the perfect way to get acquainted with 1940s fashion in all its variety.

About the Author: Fiona Kay is a born and bred Geordie girl and proud of it. She lives in Northumberland and has known the county all her life. Fiona has had a life-long interest in the First World War, is a researcher with a keen eye and a real feel for subject (she has worked on the award winning King's Men project for Sandringham, Edith Cavell centenary project and Somme 100) and has co-authored Newcastle Battalions on the Somme with Neil R. Storey (Tyne Bridge 2016).

More Information
Number of pages 64

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