An Introduction to Behavioral Economics by Nick Wilkinson

£55.99
Available
Product Ref. (e.g. ISBN, SKU)
9781137524126
Published:
27 Dec 2017
Format:
Paperback
Number of pages:
616 pages
Dimensions:
260x194x38mm
Weight:
1.040kgs
Author:
This title is a comprehensive approach to the study of behavioural economics, which provides an alternative approach to the standard economics model in understanding how and why economic decisions are made.

The third edition of this successful textbook is a comprehensive, rigorous survey of the major topics in the field of behavioral economics. Building on the strengths of the second edition, it offers an up-to-date and critical examination of the latest literature, research, developments and debates in the field. Offering an inter-disciplinary approach, the authors incorporate psychology, evolutionary biology and neuroscience into the discussions. And, ultimately, they consider what it means to be 'rational', why we so often indulge in 'irrational' and self-harming behavior, and also why 'irrational' behavior can sometimes serve us well.

A perfect book for economics students studying behavioural economics at higher undergraduate level or Master's level.

This new edition features:
- Extended material on heuristics and biases, and new material on neuroeconomics and its applications
- A wealth of new topical case studies, such as voting behavior in Brexit and the Trump election and the current obesity epidemic
- More examples and review questions to help cement understanding

Accompanying online resources for this title can be found at bloomsburyonlineresources.com/an-introduction-to-behavioral-economics. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

About the Author: Nick Wilkinson is Professor of Economics at Richmond the American International University in London, UK.

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