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Anatomy of a Breakthrough by Adam Alter (Hardback)
£20.00
Available
Product Ref. (e.g. ISBN, SKU)
9781785120022
Published:
16 May 2023
Format:
Hardback
Number of pages:
320 pages
Dimensions:
242x163x30mm
Weight:
0.526kgs
Author:
* As heard on The Diary of a CEO with Steven Bartlett *'A brilliant detective story about the sources of human creativity. I loved it' - Malcolm Gladwell'Important, entertaining, practical, and timely' - Arianna HuffingtonAnatomy of a Breakthrough is a groundbreaking guide to optimising your life, overcoming obstacles, and reaching your full potential. All of us go through episodes of simply being stuck, whether we're trapped in a thankless job, wrestling writer's block, muddling through a midlife crisis, or fixing a fraying friendship. The resulting malaise is often chronic, dangerous to our mental health, and with severe consequences to our success and development. What if there was a proven plan to get unstuck and break through?Anatomy of a Breakthrough is the remedy for overcoming the impediments holding us back. Professor of Marketing, and New York Times-bestselling author, Adam Alter offers a brilliant new framework for not only g
* As heard on The Diary of a CEO with Steven Bartlett *
'A brilliant detective story about the sources of human creativity. I loved it' - Malcolm Gladwell
'Important, entertaining, practical, and timely' - Arianna Huffington
Anatomy of a Breakthrough is a groundbreaking guide to optimising your life, overcoming obstacles, and reaching your full potential.
All of us go through episodes of simply being stuck, whether we're trapped in a thankless job, wrestling writer's block, muddling through a midlife crisis, or fixing a fraying friendship. The resulting malaise is often chronic, dangerous to our mental health, and with severe consequences to our success and development. What if there was a proven plan to get unstuck and break through?
Anatomy of a Breakthrough is the remedy for overcoming the impediments holding us back. Professor of Marketing, and New York Times-bestselling author, Adam Alter offers a brilliant new framework for not only getting unstuck but also going on to flourish. Critically, he introduces us to the Friction Audit - a test to work out where our sticking points lie between our Head, Heart and Habits - and then he takes us on a roadmap to break through.
Artfully weaving together scientific studies, anecdotes, and interviews, and illustrated with stories of the great 'unstickers' amongst us, Anatomy of a Breakthrough will inspire anyone to boldly break away from the things holding them back, and to realise their goals.
About the Author: Adam Alter is Professor of Marketing and Psychology, and the Stansky Teaching Excellence Faculty Fellow, at New York University's Stern School of Business. He is the New York Times-bestselling author of Drunk Tank Pink, an exploration of the forces that shape how we think, feel, and behave, and Irresistible, a book about the rise of tech addiction and what we should do about it.Alter was included in the Poets and Quants '40 Most Outstanding Business School Professors under 40 in the World', and was recently voted the Stern School of Business Professor of the Year by both the faculty and student body. He has written for the New York Times, New Yorker, Wired, Washington Post, and Atlantic, among other publications.
| Number of pages | 320 |
|---|
We will despatch your order as quickly as we can. If, for whatever reason, a product is out of stock we will contact you to discuss the likely delivery time or an alternative product.
| First Item | 2 Items & Over | |
|---|---|---|
| UK | £3.75 | £5.00 |
| EU | £15.00 | £30.00 |
| USA & Canada | £30.00 | £50.00 |
| Rest of the World | £45.00 | £60.00 |
| Collect in Store | free | free |
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First Item @ £30.00
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First Item @ £45.00
2 Items & over @ £60.00 in total
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