We use cookies to make your experience better. By continuing to browse our site you are agreeing to our use of cookies. Learn more.
Design for Humanity by Ravindra S. Goonetilleke (Hardback)
£140.00
Available
Product Ref. (e.g. ISBN, SKU)
9781032738925
Published:
08 Dec 2025
Format:
Hardback
Number of pages:
336 pages
Dimensions:
234mm
Weight:
0.000kgs
Author:
This comprehensive guide is for anyone who wants to design with purpose, empathy, and impact. Rather than rushing to solutions, it champions the art of framing and refining a problem, revealing how powerful design begins with asking smarter questions.
This comprehensive guide is for anyone who wants to design with purpose, empathy, and impact. Rather than rushing to solutions, it champions the art of framing and refining a problem, revealing how powerful design begins with asking smarter questions. It takes readers on a journey from uncovering user needs to creating and validating meaningful solutions.
This is more than a book on design; it is a roadmap for creating solutions that matter. Built around the new GRIP framework (Gather, Refine, Ideate, Produce), the book emphasizes designing with people, not just for them. It introduces themes including design for all, empathy, creativity and ideation, sustainability, and ethics while offering hands-on tools such as storytelling, persona building, advanced prototyping techniques, including AR/VR testing. From shaping lovable products to aligning designs with market needs, the book combines the artistry of empathy with the rigor of engineering.
The book is ideal for professionals and students of design, engineering, and innovation as well as educators, entrepreneurs, and early-career practitioners. It covers many different methods and is intended to spark a mindset shift so that readers will be equipped to build better products to shape experiences that are accessible and delightful to use.
About the Author: Dr. Ravindra Goonetilleke is a Professor in the Department of Industrial and Systems Engineering. Prior to joining Khalifa University, UAE, Dr. Goonetilleke was a Professor and held a joint appointment in the Division of Integrative Systems and Design and the Department of Industrial Engineering and Decision Analytics at the Hong Kong University of Science and Technology. His research focuses on Ergonomics and Human Factors Engineering and their applications on Product Design and Human-Computer Interaction. Outside of this, Dr. Goonetilleke is recognized as a leading researcher on the ergonomics of footwear.Alma Maria Jennifer Gutierrez is a Full Professor of the Department Industrial and Systems Engineering at De La Salle University, Philippines, and an ASEAN engineer. She is President of the Human Factors and Ergonomics Society of the Philippines (HFESP) and has held leadership positions in the University as the Department Chairperson of the Industrial and Systems Engineering (AY 2016-2019; AY2006-2007) and Vice-Chairperson (AY2010-2012; AY2003-2006). She is engaged in ergonomics consultancy on Safety Productivity Enhancement through the Ergonomics Development (SPEED) program to the government and private sector.Dr. Emily Y.L. Au currently works as Operations Director in a fabless semiconductor company eTopus, USA. She applies a User-Centered Design (UCD) approach to enterprise User Experience (UX) to create workflows and operations for continuous improvement; and to manage change into standard best practices in a startup company. Apart from her full-time job, she has been teaching part-time (Courses: Design Methodology, Discovering Design, Global Product Development) at Jacobs Institute for Design Innovation at UC Berkeley, USA, since 2017. Prior to Dr. Au's current positions, she was an Assistant Professor of Engineering Education at the Hong Kong University of Science and Technology (HKUST) from 2011 to 2016.Dr. Ameersing Luximon is currently Professor of Practice at Georgia Tech Shenzhen Institute/Tianjin University, China PR, and Adjunct Associate Professor in School of Design at the Georgia Institute of Technology, USA. He is also president of the Hong Kong Ergonomics society (HKES) and council member of the IEA. Previously, Dr Luximon worked as Associate Professor of Fashion Design in Hong Kong Polytechnic University (PolyU). Dr Luximon completed his PhD from the Hong Kong University of Science and Technology (HKUST). He has more than 20 years working experience in academia and industry. He was the program chair for the Human Factors and Ergonomics Society (USA) Product design Technical Group (2011, 2012). His teaching and research areas include Ergonomics in design; wearable product design; Biomechanics and health application, AI in design; social robots; and entrepreneurship, innovation, and creativity.Dr. Yan Luximon is an Associate Professor in School of Design at the Hong Kong Polytechnic University. She also serves as Chair of School Research Committee, Lab Leader for Asian Ergonomics Design Lab and Deputy Discipline Leader for BA Product Design. She has published over 100 peer-reviewed journal papers, book chapters, patents and international conference papers. Her research interests include ergonomic design, anthropometry and its application in design, 3D digital human modelling and CAD, AI design tool and visualization, head and face related products, human computer interaction, cultural difference, statistical and mathematical models.
| Number of pages | 336 |
|---|
We will despatch your order as quickly as we can. If, for whatever reason, a product is out of stock we will contact you to discuss the likely delivery time or an alternative product.
| First Item | 2 Items & Over | |
|---|---|---|
| UK | £3.75 | £5.00 |
| EU | £15.00 | £30.00 |
| USA & Canada | £30.00 | £50.00 |
| Rest of the World | £45.00 | £60.00 |
| Collect in Store | free | free |
Additional Delivery Information (and some really important bits):
UK Delivery
Orders for delivery in the UK are normally despatched by Royal Mail, using the RM 48 Tracked Service with most orders delivered to you within a few days of placing your order with us. For larger parcels, Courier and Signed For delivery services may be used. Signed Books are shipped in our specially made book mailing cartons, with the books themselves wrapped in paper to protect them. Sometimes we may ship your order in several parts, particularly if you have 'Pre-Order' titles in your order or titles which are held in stock with our publishing partners.
The Really Important Bit: Because we use tracked, courier and signed for delivery services, please use an address at which your parcel can be received during the normal working day, for example, you may want to have your order delivered to your work address if you're not at home during the day.
First Item @ £3.75 (sometimes a shipping supplement may be added for particularly heavy books or specific postcodes*)
2 Items & over @ £5.00 in total
Another Really Important Bit: There are a number of Postcodes in the UK for which we will need to charge a shipping supplement, this will be calculated once we know the size and weight of the shipment. For these orders we will contact customers to agree a suitable and economic method of shipping. There may also be additional time required for delivery to some areas of the United Kingdom. Where possible, we will ship book orders (under 2kg) by Royal Mail to all UK postcodes. Large multiple book orders and books over 2kg are often shipped via APC Overnight or similar, regardless of Postcode.
Overseas Delivery
Shipments to EU countries:
First Item @ £15.00 (sometimes a shipping supplement will be added for particularly heavy books)
2 Items & over @ £30.00 in total
A really, really important Brexit bit: From 1st January 2021 shipments to EU addresses may incur additional costs which could be requested by Fed Ex at the time of delivery. These costs may vary from country to country and are not within our control and will be in addition to the costs paid to us for your delivery. If in any doubt, please check with your local Fed Ex office what, if any, additional costs will be applicable to your order - https://www.fedex.com
From 1st July 2021, VAT will be applicable to those EU countries where VAT is applied to books - this additional charge will be collected by Fed Ex (or the Royal Mail) at the time of delivery.
Shipments to the USA & Canada:
First Item @ £30.00
2 Items & over @ £50.00 in total
Shipments to the Rest of the World:
First Item @ £45.00
2 Items & over @ £60.00 in total
All overseas orders are shipped using a 'signed for' courier service - please provide an address at which your parcel can be signed for on receipt. We use the same packaging materials for our overseas deliveries as we do those in the UK. In some cases, particularly large and heavy books, or books being shipped to remote areas, may incur an additional shipping charge - if this is the case with your order, we'll notify you as quickly as possible of these charges and to arrange the additional payment. You can of course cancel your order with an immediate refund should you not wish to accept these additional costs. Shipments to overseas territories may incur additional Duty & Tax costs which could be requested by Fed Ex at the time of delivery. These costs may vary from country to country and are not within our control and will be in addition to the costs paid to us for your delivery. If in any doubt, please check with your local Fed Ex office what, if any, additional Tax & Duty costs will be applicable to your order - https://www.fedex.com
Collect in Person at Coles Books
We're open Monday - Saturday, 9:00am - 5:30pm. If you're collecting your order, please wait until you get the text, phone call or email from us, just to be on the safe side and to ensure we have your order ready for you on arrival (we'll use the contact information provided during checkout). Not everything on our website is available for immediate collection, please do wait for the text, call or email - if time is of the essence, we'd suggest you call us on 01869 320779 and check availability prior to placing your order. You can pick up your order from the till, please bring a copy of your email receipt (electronic or printed is fine).
Coming by Car
If you're coming to Coles by car, why not take advantage of the 2 hours free parking at Sainsbury's Pioneer Square - just follow the signs for Pioneer Square as you drive into Bicester and park in the multi-storey car park above the supermarket. Come down the travelators, exit Sainsbury's, turn right and follow the pedestrianised walkway to Crown Walk and turn right - and Coles will be right in front of you. You don't need to shop in Sainsbury's to get the free parking!
Where to Find Us
Coles Books
22 Crown Walk
Pioneer Square
Bicester, Oxfordshire
OX26 6HY, United Kingdom
It was the most impressive packaging that I have EVER SEEN!!! The books were in perfect condition!!!!!
Super fast delivery and well packaged. Quality item and service!