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Elastic by Leonard Mlodinow
£10.99
Available
Product Ref. (e.g. ISBN, SKU)
9780141987392
Published:
03 Jan 2019
Format:
Paperback
Number of pages:
272 pages
Dimensions:
198x130x15mm
Weight:
0.205kgs
Author:
With rapid technological innovation leading the charge, today's world is transforming itself at an unprecedented pace. Fortunately, as Leonard Mlodinow shows, the human brain is uniquely engineered to adapt. Drawing from cutting-edge research in neuroscience and psychology, Mlodinow takes us on an illuminating journey through the mechanics of our own minds as we navigate the rapidly shifting landscapes around us. Out of the exploratory instincts that allowed our ancestors to prosper hundreds of thousands of years ago, humans developed a cognitive style that Mlodinow terms elastic thinking, a collection of abilities that include neophilia (an affinity for novelty), schizotypy (a tendency toward unusual perception), imagination and idea generation, pattern recognition, mental fluency and divergent thinking.
The bestselling author of The Drunkard's Walk unlocks the secrets of flexible thinking
What do Pokémon Go and Mary Shelley's Frankenstein have in common?
Why do some businesses survive, and others fail at the first sign of change?
What gives the human brain the edge over computers?
The answer: Elastic Thinking. It's an ability we all possess, and one that we can all learn to hone in order to succeed, at work and in our everyday lives.
Here Leonard Mlodinow, whose own flexible thinking has taken him from physics professor to TV scriptwriter and bestselling author, takes us on a revelatory exploration of how elasticity works. He draws on cutting-edge neuroscience to show how, millennia ago, our brains developed an affinity for novelty, idea generation and exploration. He discovers how flexible thinking enabled some of the greatest artists, writers, musicians and innovators to create paradigm shifts. He investigates the organisations that have demonstrated an elastic ability to adapt to new technologies. And he reveals how you can test your own brain power and increase your capacity for elastic thinking.
By uncovering the secrets of our flexible minds, Elastic explains how to thrive in an endlessly dynamic world, at a time when an ability to adapt is more important than ever before.
About the Author: Leonard Mlodinow is the best selling author of The Drunkard's Walk, Subliminal and Elastic. He co-authored two books with Stephen Hawking and later wrote an acclaimed memoir, Stephen Hawking, about their time together. He has written for television, including multiple episodes of Star Trek: The Next Generation, as well as helping Steven Spielberg and Robin Williams make a video game. There are now over one million copies of Leonard Mlodinow's books in print.
| Number of pages | 272 |
|---|
We will despatch your order as quickly as we can. If, for whatever reason, a product is out of stock we will contact you to discuss the likely delivery time or an alternative product.
| First Item | 2 Items & Over | |
|---|---|---|
| UK | £3.75 | £5.00 |
| EU | £15.00 | £30.00 |
| USA & Canada | £30.00 | £50.00 |
| Rest of the World | £45.00 | £60.00 |
| Collect in Store | free | free |
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First Item @ £30.00
2 Items & over @ £50.00 in total
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First Item @ £45.00
2 Items & over @ £60.00 in total
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