Elasticity in Healthcare Communication by Grace Qiao Zhang

£24.99
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Product Ref. (e.g. ISBN, SKU)
9781108828871
Published:
20 Mar 2025
Format:
Paperback
Number of pages:
273 pages
Weight:
0.000kgs
Based on Chinese and English online data, this book discusses the use of elastic language in health communication from a cross-cultural perspective. It will be of interest to scholars and advanced students in semantics, pragmatics, discourse analysis and interactional linguistics, as well as professionals involved in healthcare and communication.
Elastic language is a phenomenon in linguistics that refers to how we stretch the meanings of words, depending on the context in which they are used - for example many, about 20, perhaps, could be. This study looks specifically at elastic language in the fields of medicine and healthcare, showing how it is used to serve both the patient's and the professional's needs. It explores the pragmatics and metapragmatics of elasticity in the delivery of online medical information as a way of avoiding miscommunication. Based on data from Chinese and English sources, it takes a cross-cultural perspective, to present an account of harmony and disharmony between professional medical websites and their users. Adding exciting new dimensions to the fields of health communication and pragmatics, it is essential reading for scholars and advanced students in semantics, pragmatics, discourse analysis and interactional linguistics, as well as professionals involved in healthcare and communication.

About the Author: Grace Qiao Zhang is Emeritus Professor at Curtin University, Australia. She has published numerous works in the fields of pragmatics and cross-cultural communication, including Elastic Language (CUP, 2015).

More Information
Number of pages 273

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