Empowered by Sarah Banet-Weiser

£22.99
Available
Product Ref. (e.g. ISBN, SKU)
9781478002918
Published:
23 Nov 2018
Format:
Paperback
Number of pages:
240 pages
Dimensions:
229x152x15mm
Weight:
0.340kgs
Drawing on numerous examples from popular culture, Sarah Banet-Weiser examines the relationship between popular feminism and popular misogyny as it plays out in advertising, online and multi-media platforms, and nonprofit and commercial campaigns, showing how feminism is often met with a backlash of harassment, assault, and institutional neglect.
In Empowered Sarah Banet-Weiser examines the deeply entwined relationship between popular feminism and popular misogyny as it plays out in advertising, online and multimedia platforms, and nonprofit and commercial campaigns. Examining feminist discourses that emphasize self-confidence, body positivity, and individual achievement alongside violent misogynist phenomena such as revenge porn, toxic geek masculinity, and men's rights movements, Banet-Weiser traces how popular feminism and popular misogyny are co-constituted. From Black Girls Code and the Always #LikeAGirl campaign to GamerGate and the 2016 presidential election, Banet-Weiser shows how popular feminism is met with a misogynistic backlash of mass harassment, assault, and institutional neglect. In so doing, she contends that popular feminism's problematic commitment to visibility limits its potential and collective power.

About the Author: Sarah Banet-Weiser is Professor of Media and Communications at the London School of Economics and author of Kids Rule! Nickelodeon and Consumer Citizenship, also published by Duke University Press, and AuthenticTM: The Politics of Ambivalence in Brand Culture.

More Information
Number of pages 240

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