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Focused Choices Limitless Growth by Marta Dapena-Barón (Hardback)
£21.00
Available
Product Ref. (e.g. ISBN, SKU)
9781119712060
Published:
27 Aug 2021
Format:
Hardback
Number of pages:
272 pages
Dimensions:
231.1x157.5x25.4mm
Weight:
0.454kgs
Author:
The traditional view of business strategy is that business growth requires finding wide-open market spaces, developing diverse breakthrough innovations, and achieving many 'must-wins'. The problem with the 'more-is-better' view of strategy is that it generates complexity and scatters focus. We struggle to stretch our teams and our resources to address a long list of priorities and ultimately end up with little differentiation for our brands. Our tools are to blame for our lack of focus: strategy frameworks in use today offer comprehensive categorisations of topics, but they lack a systematic approach to drive choice. This title offers an integrated decision-based strategy framework that shows how constraining choice aligns teams, facilitates learning, and creates sustainable growth.
Develop winning brand strategies by focusing your team on the key strategic choices that drive organizational growth and learning. This book presents a system of six practical choices that articulate exactly how to launch and grow brands.
Big Picture Strategy shows readers how limiting and focusing the strategic options available to company stakeholders can unlock previously inaccessible levels of productivity and growth.
Strategist, consultant, and author Marta Dapena Barón describes the six key decisions facing organizations and teams today and how to develop a winning strategy by approaching these decisions systematically. The book includes discussions of:
The critical choices that leaders must make to define a marketing strategy and to align their teams to be able to execute on it The four strategies companies use to launch and grow brands successfully How to use strategy-integrated metrics to promote continuous learning in organizations How to increase communications efficiency in commercial organizations through the use of a common vocabulary to frame customer-based issuesUnlike many of its competitors, Big Picture Strategy does not pretend that your organization has unlimited resources or capacity to pursue every area of possible strategic advantage. Instead, the author lays out a systematic and integrated choice-based framework that will drive growth in your organization for years to come.
About the Author: MARTA DAPENA BARÓN is President of The Big Picture Partners, an executive training and marketing strategy firm. She is a coauthor of Marketing Management: The Big Picture and coaches over 1,000 executives each year on the subject of commercial strategy.
| Number of pages | 272 |
|---|
We will despatch your order as quickly as we can. If, for whatever reason, a product is out of stock we will contact you to discuss the likely delivery time or an alternative product.
| First Item | 2 Items & Over | |
|---|---|---|
| UK | £3.75 | £5.00 |
| EU | £15.00 | £30.00 |
| USA & Canada | £30.00 | £50.00 |
| Rest of the World | £45.00 | £60.00 |
| Collect in Store | free | free |
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