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Foundations of Business by William M. Pride
£54.99
Out of stock
Product Ref. (e.g. ISBN, SKU)
9781337386920
Published:
09 Feb 2018
Format:
Paperback
Number of pages:
xv, 496, 10, 15, 5, 15 pages
Dimensions:
275x216x22mm
Weight:
1.202kgs
Author:
This title is the solid foundation that gives students the comprehensive preparation they'll need to succeed in today's competitive business world.
Gain the understanding of business to become a better employee, more informed consumer and even a successful business owner with Pride/Hughes/Kapoor�s FOUNDATIONS OF BUSINESS, 6E. Every feature has been evaluated by experienced instructors and business students, like you. New applications and activities guide you in applying important concepts.
This up-to-date edition highlights business ownership, management and organization, human resources, marketing, e-business, information systems, accounting and finance. You study ethics and social responsibility, small business and entrepreneurship and global issues. Cutting-edge content also emphasizes social media, international business, green and socially responsible business and sustainability. MindTap online resources help you further master important concepts and succeed in today's competitive business world and in your personal life.
About the Author: William M. Pride is Professor of Marketing, Mays Business School, at Texas A&M University. He received his PhD from Louisiana State University. In addition to this text, he is the co-author of CENGAGE LEARNING'S BUSINESS text, a market leader. Dr. Pride teaches Principles of Marketing at both undergraduate and graduate levels and constantly solicits student feedback important to revising a Principles of Marketing text. Dr. Pride�s research interests are in advertising, promotion and distribution channels. His research articles have appeared in major journals in the fields of marketing, such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances and the Marketing Management Association. He has received the Marketing Fellow Award from the Society for Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.
| Number of pages | xv, 496, 10, 15, 5, 15 |
|---|
We will despatch your order as quickly as we can. If, for whatever reason, a product is out of stock we will contact you to discuss the likely delivery time or an alternative product.
| First Item | 2 Items & Over | |
|---|---|---|
| UK | £3.75 | £5.00 |
| EU | £15.00 | £30.00 |
| USA & Canada | £30.00 | £50.00 |
| Rest of the World | £45.00 | £60.00 |
| Collect in Store | free | free |
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2 Items & over @ £60.00 in total
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