Generation M by Shelina Zahra Janmohamed

£17.99
Out of stock
Product Ref. (e.g. ISBN, SKU)
9781780769097
Published:
30 Aug 2016
Format:
Paperback
Number of pages:
352 pages
Dimensions:
198x128x24mm
Weight:
0.400kgs
There is a segment of the world's 1.6 billion Muslims that is more influential than any other, and will shape not just the future of Muslims, but also the world around them. The Arab spring - though in many ways thwarted - has nevertheless raised the prospect of a segment of Islamic societies which has an eye on the future of the Muslim world. Who are they? What drives them? The growing consumer power of Muslims, young Muslims in particular, is a trend that cannot be ignored. This new generation of Muslims are a tech-savvy, self-empowered, youthful group who believe that their identity encompasses both faith and modernity. For these Muslims, their faith affects everything, informing the way they consume, interact, work, and spend their leisure time. Shelina Janmohamed here explores this growing cultural phenomenon, at a time where understanding the mindset of Muslim youths, and what drives them, is critical.
What does it mean to be young and Muslim today? There is a segment of the world's 1.6 billion Muslims that is more influential than any other, and will shape not just the future of Muslims, but also the world around them: meet 'Generation M'.From fashion magazines to social networking, the 'Mipsterz' to the 'Haloodies', halal internet dating to Muslim boy bands, Generation M are making their mark. Shelina Janmohamed, award-winning author and leading voice on Muslim youth, investigates this growing cultural phenomenon at a time when understanding the mindset of young Muslims is critical. With their belief in an identity encompassing both faith and modernity, Generation M are not only adapting to Western consumerism, but reclaiming it as their own.

About the Author: Shelina Zahra Janmohamed writes columns for EMEL magazine and The Muslim News. She also regularly contributes to the UK's The Guardian, the BBC and Channel 4. She is much in demand as a commentator on radio and television and has appeared on programmes, including Newsnight and The Heaven and Earth Show. Her award-winning blog, Spirit21, is hugely popular. She is a graduate of New College, Oxford. She lives in London. Love in a Headscarf is her first book.

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Number of pages 352

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