IP Valuation for the Future by Weston Anson

This is an invaluable and timely resource for attorneys who need a basic grounding in the principles and financial standards of intellectual property valuation, and who will also benefit from a basic review of the core attributes, categories and permutations of the various intellectual properties. This book's straightforward discussion is also useful for bankers, financial professionals, and venture capitalists who want a better understanding of the basic legal framework and current trends affecting intellectual property, litigation, legislation, and categorization of new forms of IP and related intangible assets.

Table of Contents

Chapter 1: Intellectual Property Value and Valuation in a Changing World
Chapter 2: Intellectual Property Valuation in the Changing World of Legislation and Litigation
Chapter 3: Changing Valuation Standards and Methodologies
Chapter 4: Valuation Methodologies: Traditional and Accepted Certainty of Valuation
Chapter 5: New, Developing, Proprietary, and Alternative Valuation Methodologies
Chapter 6: Royalty Rates: The Ultimate Value Context
Chapter 7: Patent Valuation: Trends and Cases Contributed by David Noble
Chapter 8: Trade Secrets Valuation: Trends and Cases Contributed by Evan Loker
Chapter 9: Copyright Valuation: Trends and Cases
Chapter 10: Trademark Litigation: Trends and Cases with Contributions from Pierce Urban
Chapter 11: Right of Publicity Analysis and Valuation
Chapter 12: International Arbitration Valuation and Case Studies
Chapter 13: Valuation of Application Based, Digital Platform Ventures, and Internet Assets
Chapter 14: The Future of Intellectual Property and Valuation

About the Author: Weston Anson is Chairman of CONSOR®, an intellectual asset consulting firm specializing in trademark, patent and copyright licensing, valuations, and expert testimony. The firm is headquartered in La Jolla, California, and has offices in New York and London. He served for ten years as an officer and board member of the Licensing Industry Merchandisers' Association and is a lifetime member of the Board of Advisors. He currently serves as an active member of the International Licensing Executives Society board of delegates.A seasoned consumer goods marketer, after receiving his MBA (honors) from Harvard University, he served a stint with the management consulting firm of Booz-Allen & Hamilton. Subsequently, he was the youngest Vice-President and corporate officer at Playboy Enterprises, Inc., where he launched many of their licensing programs. Mr. Anson was also Senior Vice President of Hang Ten International, which grew to nearly 100 licensees in 30 countries under his direction. For the last 25 years, Mr. Anson has also led the way in developing and establishing accepted methods to value brands, technologies and other IP. He is an expert in building and licensing brands, as well as developing and managing licensing programs for all IP.Not only is a branding and licensing expert, Mr. Anson also an acknowledged pioneer in developing the methodologies that enable accurate valuation of IP on a worldwide basis. His multiple books on the subject have been published in the U.S. as well as in Europe and China. He was chairman of the Global Valuation Standards Committee for the LESI, which established IP Valuation standards in cross border IP transactions. These standards were adopted in 2011 at the Global Technology Forum, which included World IP bodies such as World Intellectual Property Organization, World Trade Organization and the Association of University Technology Managers.Since founding CONSOR (and its predecessor company Trademark & Licensing Associates), Mr. Anson has developed numerous licensing strategies for major corporations and has performed valuations of hundreds of intellectual property components including: Caterpillar, Inc., Chevron, Estate of Dr. Seuss, Donna Karan, Amazon.com, DuPont, Ford Motor Company, General Motors Corporation, Hard Rock Café, Harrods, Hilton, IBM, L.L. Bean, Inc., Levi Strauss & Co., L'Oreal, Louisville Slugger, Lucasfilm, Ltd., Macy's, The Estate of Marlon Brando, Marvel, Mattel, McDonald's Corporation, MGM/UA, NCR, The Olympics, PepsiCo, Polaroid, Polo/Ralph Lauren, Procter & Gamble, QVC, Sara Lee, Sesame Street, Sloan Kettering, Sony Corporation, the Vatican Library and Xerox Corporation.As an important part of his career today, Mr. Anson is a world renowned IP expert with testifying experience in the United Kingdom, Europe, and in state, federal, tax, bankruptcy and probate courts in the U.S.; as well as in arbitration and mediation. In trial testimony, multiple depositions, and numerous rule 26 reports, his expertise has been established and reaffirmed. Litigation clients include roughly half of the largest 100 U.S. law firms. Notable cases range from: the largest trademark jury award in history to adidas of $304.6 million; the successful litigation of Woody Allen vs. American Apparel: a $5 million settlement in a right of privacy and publicity case; the Upaid Systems matter: a $70 million settlement in a computer/telecom patent case; and the Chevron-Donzinger/Ecuador case: decision barred Ecuador from collecting a $9.5 billion judgment against Chevron. In addition Mr. Anson has been involved in other famous cases, such as the landmark Jesse Ventura case in which the eighth circuit court of appeals noted "Anson's qualifications are quite impressive, and certainly more so than those of some experts whose testimony this court has permitted."