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Launching & Building a Brand for Dummies by Amy Will
£19.99
Out of stock
Product Ref. (e.g. ISBN, SKU)
9781119748038
Published:
07 Mar 2022
Format:
Paperback
Number of pages:
384 pages
Dimensions:
231.1x185.4x22.9mm
Weight:
0.499kgs
Author:
These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea - to give your brand life - and a bigger chance of surviving against the competition - you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace. Here, Amy Will reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts.
Create a strong brand DNA-and watch it grow
These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea: to give your brand life-and a bigger chance of surviving against the competition-you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace.
In Launching & Building a Brand For Dummies, Amy Will-who launched her first business at just 24-years-old and has been the brains behind four strong and buzzworthy brands-covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts. Stand out on social media Create viral campaigns Build on Customer Loyalty and LongevityDeal with the competition
Whether you're thinking of starting a business or are already building up your market share, memorable brand identity will be the key to-and Launching & Building a Brand For Dummies one of the secrets of-your future standout success.
About the Author: Amy Will launched her first business at just 24 years old, and has since established four successful brands. With a Bachelor's degree from California Lutheran University in marketing and communications, Amy's expertise lies in SEO strategy, intentional content creation, digital community building, and strategic business partnerships.
| Number of pages | 384 |
|---|
We will despatch your order as quickly as we can. If, for whatever reason, a product is out of stock we will contact you to discuss the likely delivery time or an alternative product.
| First Item | 2 Items & Over | |
|---|---|---|
| UK | £3.75 | £5.00 |
| EU | £15.00 | £30.00 |
| USA & Canada | £30.00 | £50.00 |
| Rest of the World | £45.00 | £60.00 |
| Collect in Store | free | free |
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First Item @ £30.00
2 Items & over @ £50.00 in total
Shipments to the Rest of the World:
First Item @ £45.00
2 Items & over @ £60.00 in total
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