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Make It Clear by Patrick Henry Winston
£33.00
Available
Product Ref. (e.g. ISBN, SKU)
9780262539388
Published:
01 Sep 2020
Format:
Paperback
Number of pages:
360 pages
Dimensions:
229x178x22mm
Weight:
0.661kgs
Author:
Do you give presentations at meetings? Do you ever have to explain a complicated subject to audiences unfamiliar with your field? Do you make pitches for ideas or products? Do you want to interest a lecture hall of restless students in subjects that you find fascinating? Then you need this book. 'Make It Clear' explains how to communicate - how to speak and write to get your ideas across. Written by an MIT professor who taught his students these techniques for more than forty years, the book starts with the basics - finding your voice, organising your ideas, making sure what you say is remembered, and receiving critiques - and goes on to cover such specifics as preparing slides, writing and rewriting, and even choosing a type family. The book explains why you should start with an empowerment promise and conclude by noting you delivered on that promise.
The essentials of communication for professionals, educators, students, and entrepreneurs, from organizing your thoughts to inspiring your audience.
Do you give presentations at meetings? Do you ever have to explain a complicated subject to audiences unfamiliar with your field? Do you make pitches for ideas or products? Do you want to interest a lecture hall of restless students in subjects that you find fascinating? Then you need this book. Make It Clear explains how to communicate-how to speak and write to get your ideas across. Written by an MIT professor who taught his students these techniques for more than forty years, the book starts with the basics-finding your voice, organizing your ideas, making sure what you say is remembered, and receiving critiques ("do not ask for brutal honesty")-and goes on to cover such specifics as preparing slides, writing and rewriting, and even choosing a type family.
The book explains why you should start with an empowerment promise and conclude by noting you delivered on that promise. It describes how a well-crafted, explicitly identified slogan, symbol, salient idea, surprise, and story combine to make you and your work memorable. The book lays out the VSN-C (Vision, Steps, News-Contributions) framework as an organizing structure and then describes how to create organize your ideas with a "broken-glass" outline, how to write to be understood, how to inspire, how to defeat writer's block-and much more. Learning how to speak and write well will empower you and make you smarter. Effective communication can be life-changing-making use of just one principle in this book can get you the job, make the sale, convince your boss, inspire a student, or even start a revolution.
About the Author: Patrick Henry Winston (1943-2019) was Ford Professor of Artificial Intelligence and Computer Science at MIT.
| Number of pages | 360 |
|---|
We will despatch your order as quickly as we can. If, for whatever reason, a product is out of stock we will contact you to discuss the likely delivery time or an alternative product.
| First Item | 2 Items & Over | |
|---|---|---|
| UK | £3.75 | £5.00 |
| EU | £15.00 | £30.00 |
| USA & Canada | £30.00 | £50.00 |
| Rest of the World | £45.00 | £60.00 |
| Collect in Store | free | free |
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UK Delivery
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First Item @ £30.00
2 Items & over @ £50.00 in total
Shipments to the Rest of the World:
First Item @ £45.00
2 Items & over @ £60.00 in total
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