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Offline by Imran Rashid
£12.99
Available
Product Ref. (e.g. ISBN, SKU)
9780857087935
Published:
04 Jan 2019
Format:
Paperback
Number of pages:
224 pages
Dimensions:
213.4x139.7x17.8mm
Weight:
0.227kgs
Author:
Are you being digitally manipulated? Regain control of your life! Did you know that tech giants like Apple, Google and Facebook use 'brain hacks' to get you and your children hooked on their products. And that these techniques 'rewire' your brain to create compulsive subconscious habits that play havoc with your focus and ability to make rational decisions? 'Offline' takes you on a fascinating and eye-opening journey into the tsunami of behavioural change created by tech giants based on the use of neuroplasticity, social engineering and digitally driven subconscious manipulation. Dr Imran Rashid and Soren Kenner explains the biological and psychological mechanisms used to capture and resell your attention to others, and reveal the early warning signs of an unhealthy (and even potentially life-threatening) digital lifestyle.
Authors Imran Rashid and Soren Kenner have sparked an international debate by revealing the "mind hacks" Facebook, Apple, Google, and Instagram use to get you and your children hooked on their products.
In Offline, they deliver an eye-opening research-based journey into the world of tech giants, smartphones, social engineering, and subconscious manipulation. This provocative work shows you how digital devices change individuals and communities for better and worse.
A must-read if you or your kids use smartphones or tablets and spend time browsing social networks, playing online games or even just browsing sites with news and entertainment.
Learn how to recognize 'mind hacks' and avoid the potentially disastrous side-effects of digital pollution. Unplug from the matrix. Learn digital habits that work for you.
About the Author: Dr. Imran Rashid has a rare background as both an experienced IT-entrepreneur and a qualified family physician. In Rashid's final years of medical specialisation he began to question the way health care was being delivered and whether this could be improved with the integration of current technology trends. This interest lead him through several medtech startups and a general family practice, until he was headhunted to the position he holds today, as Head of Innovation in the largest chain of private hospitals in Denmark, Aleris-Hamlet Private Hospitals. Rashid has used his multidisciplinary knowledge to describe the interaction between the human brain and the smartphone and in doing so provided simple and qualified answers to some of the burning questions in modern society surrounding the impact of technology on our health. The author is also now an independent consultant under the business name Sunddigital.dk Soren Kenner is an expert in online marketing and a successful entrepreneur. In 1994, he founded Medialog, an integrated marketing agency which he later sold in what remains the largest agency deal in Denmark to this day. Soren then went on to head up McCann MRM EMEA, working with global clients such as Coca-Cola, L'oreal, Microsoft, Mastercard and Nestle. Soren has since founded and co-founded several companies, including online trading company Zecco.com (later TradeKing), online marketing agency Hello Group, Moodagent (audio-fingerprinting), Intivation (solar cells that power cell phones), Sparrow Quantum (single photon light-sources) and Concordium (foundational blockchain technology). Soren Kenner has also co-founded the "Liberal Alliance" political party in Denmark, and is an accomplished children's author.
| Number of pages | 224 |
|---|
We will despatch your order as quickly as we can. If, for whatever reason, a product is out of stock we will contact you to discuss the likely delivery time or an alternative product.
| First Item | 2 Items & Over | |
|---|---|---|
| UK | £3.75 | £5.00 |
| EU | £15.00 | £30.00 |
| USA & Canada | £30.00 | £50.00 |
| Rest of the World | £45.00 | £60.00 |
| Collect in Store | free | free |
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First Item @ £30.00
2 Items & over @ £50.00 in total
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First Item @ £45.00
2 Items & over @ £60.00 in total
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