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Overdeliver by Brian Kurtz
£16.99
Available
Product Ref. (e.g. ISBN, SKU)
9781788177559
Published:
14 Jun 2022
Format:
Paperback
Number of pages:
320 pages
Dimensions:
23x150x22mm
Weight:
0.470kgs
Author:
Every entrepreneur needs to know how to market effectively if they want their business to succeed. But the truly savvy marketer knows that they need to invest in their direct response marketing. In this book, the 'titan' of direct marketing Brian Kurtz teaches how to track marketing campaigns to understand what the audience needs most, and how to diversify the marketing to continue providing to the customer over the long haul, thereby creating a loyal audience and a lifetime of return on investment.
'If you want to learn from one of the greatest marketing minds alive, read this book.'
Joe Polish, founder, Genius Network
Marketing isn't everything, according to Brian Kurtz. It's the only thing.
If you have a vision or a mission in life, why not share it with millions instead of dozens? And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable. That's what this book is all about.
In the world of direct marketing, Brian Kurtz has seen it all and done it all over four decades. He lives by the philosophy 'Those who did it have a responsibility to teach it.' Here's a small sample of what you'll learn:
· The Four Pillars of Being Extraordinary
· The Five Principles of why 'Original Source' matters
· The Seven Characteristics of world-class copywriters
· Multiple ways to track the metrics that matter
· That the most important capital you own has nothing to do with money
Whether you're new to marketing or a seasoned pro, this book gives you a crystal-clear roadmap to grow your business, make more money, maximize your impact in your market and love what you're doing while you're doing it. Kurtz takes you inside the craft to help you use all the tools at your disposal so you can succeed wildly, exceed all your expectations and overdeliver every time.
About the Author: Brian Kurtz has been a serial direct marketer for almost 40 years. He consults and works directly with direct response marketing companies and entrepreneurs in a wide variety of categories. www.overdeliverbook.com
| Number of pages | 320 |
|---|
We will despatch your order as quickly as we can. If, for whatever reason, a product is out of stock we will contact you to discuss the likely delivery time or an alternative product.
| First Item | 2 Items & Over | |
|---|---|---|
| UK | £3.75 | £5.00 |
| EU | £15.00 | £30.00 |
| USA & Canada | £30.00 | £50.00 |
| Rest of the World | £45.00 | £60.00 |
| Collect in Store | free | free |
Additional Delivery Information (and some really important bits):
UK Delivery
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The Really Important Bit: Because we use tracked, courier and signed for delivery services, please use an address at which your parcel can be received during the normal working day, for example, you may want to have your order delivered to your work address if you're not at home during the day.
First Item @ £3.75 (sometimes a shipping supplement may be added for particularly heavy books or specific postcodes*)
2 Items & over @ £5.00 in total
Another Really Important Bit: There are a number of Postcodes in the UK for which we will need to charge a shipping supplement, this will be calculated once we know the size and weight of the shipment. For these orders we will contact customers to agree a suitable and economic method of shipping. There may also be additional time required for delivery to some areas of the United Kingdom. Where possible, we will ship book orders (under 2kg) by Royal Mail to all UK postcodes. Large multiple book orders and books over 2kg are often shipped via APC Overnight or similar, regardless of Postcode.
Overseas Delivery
Shipments to EU countries:
First Item @ £15.00 (sometimes a shipping supplement will be added for particularly heavy books)
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A really, really important Brexit bit: From 1st January 2021 shipments to EU addresses may incur additional costs which could be requested by Fed Ex at the time of delivery. These costs may vary from country to country and are not within our control and will be in addition to the costs paid to us for your delivery. If in any doubt, please check with your local Fed Ex office what, if any, additional costs will be applicable to your order - https://www.fedex.com
From 1st July 2021, VAT will be applicable to those EU countries where VAT is applied to books - this additional charge will be collected by Fed Ex (or the Royal Mail) at the time of delivery.
Shipments to the USA & Canada:
First Item @ £30.00
2 Items & over @ £50.00 in total
Shipments to the Rest of the World:
First Item @ £45.00
2 Items & over @ £60.00 in total
All overseas orders are shipped using a 'signed for' courier service - please provide an address at which your parcel can be signed for on receipt. We use the same packaging materials for our overseas deliveries as we do those in the UK. In some cases, particularly large and heavy books, or books being shipped to remote areas, may incur an additional shipping charge - if this is the case with your order, we'll notify you as quickly as possible of these charges and to arrange the additional payment. You can of course cancel your order with an immediate refund should you not wish to accept these additional costs. Shipments to overseas territories may incur additional Duty & Tax costs which could be requested by Fed Ex at the time of delivery. These costs may vary from country to country and are not within our control and will be in addition to the costs paid to us for your delivery. If in any doubt, please check with your local Fed Ex office what, if any, additional Tax & Duty costs will be applicable to your order - https://www.fedex.com
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Where to Find Us
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22 Crown Walk
Pioneer Square
Bicester, Oxfordshire
OX26 6HY, United Kingdom
It was the most impressive packaging that I have EVER SEEN!!! The books were in perfect condition!!!!!
Super fast delivery and well packaged. Quality item and service!