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Polls, Pollsters, and Public Opinion by Clifford Young (Hardback)
£80.00
Out of stock
Product Ref. (e.g. ISBN, SKU)
9781108479554
Published:
04 Jul 2024
Format:
Hardback
Number of pages:
200 pages
Dimensions:
229x152x18mm
Weight:
0.476kgs
Author:
This is a book on public opinion told through the eyes of the pollster. It looks at public opinion as a concept and in historical context then turns to the use of public opinion practically as an analytic input; particularly, how to use it to forecast, convince, and assess.
A vast literature exists on theories of public opinion - how to measure, analyze, predict, and influence it; however, there is no synthesis of best practices for interpreting public opinion: existing knowledge is disparate and spread across many disciplines. Polls, Pollsters, and Public Opinion presents a systematic analytical approach for understanding, predicting, and engaging public opinion. It tells the story through the eyes of the pollster and draws an analytical road map for examining public opinion, both conceptually and practically. Providing a theoretical and conceptual foundation, as well as debunking popular myths, this book delves into the science of polling, offering tools analysts can use to assess the quality of polls. It also introduces methods that can be used to predict elections and other socio-political outcomes while understanding the nuances of messaging, engaging, and moving public opinion.
About the Author: Clifford Young is President of Ipsos Public Affairs in the United States and an adjunct professor at Johns Hopkins SAIS. He is an expert on consumer and public opinion trends, corporate reputation, elections and scenario construction. He also oversees Ipsos' media partnerships, including ABC News, Axios, NPR, Thomson Reuters, USA Today, the Washington Post, among others.
| Number of pages | 200 |
|---|
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