Public Relations and the Rise of AI by Regina Luttrell (Hardback)

£135.00
Available
Product Ref. (e.g. ISBN, SKU)
9781032671475
Published:
19 Feb 2025
Format:
Hardback
Number of pages:
232 pages
Dimensions:
229x152mm
Weight:
0.000kgs
Author:
This book explores the potential of Artificial Intelligence (AI) to transform public relations and offers guidance on maintaining authenticity in this new era of communication.
This book explores the potential of Artificial Intelligence (AI) to transform public relations and offers guidance on maintaining authenticity in this new era of communication.One of the main challenges PR educators, researchers, and practitioners face in the AI era is the potential for miscommunication or unintended consequences of using AI tools. This volume provides insights on how to mitigate these risks and ensure that PR strategies are aligned, offering practical guidance on maintaining trust and authenticity in PR practices. Readers will learn to leverage AI for enhanced communication strategies and real-time audience engagement while navigating the ethical and legal implications of AI in PR. Featuring contributions from leading scholars, the book includes case studies and examples of AI-driven PR practices, showcasing innovative approaches and lessons from well-known brands. It offers a global perspective on AI's impact on PR, with insights for practitioners and scholars worldwide.This book equips public relations educators, researchers, and professionals with the knowledge and tools they need in the changing landscape of communication in the age of AI.

About the Author: Regina Luttrell is an Associate Professor of Public Relations and the Senior Associate in the S.I. Newhouse School of Public Communications at Syracuse University, USA.Adrienne A. Wallace is Associate Professor of Advertising and Public Relations in the School of Communications at Grand Valley State University, USA.

More Information
Number of pages 232

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