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Recognition in the Age of Social Media by Bruno Campanella (Hardback)
£50.00
Out of stock
Product Ref. (e.g. ISBN, SKU)
9781509544561
Published:
17 Nov 2023
Format:
Hardback
Number of pages:
192 pages
Dimensions:
215.9x139.7x20.3mm
Weight:
0.340kgs
Author:
The desire to be recognised as a member of society is a basic human trait. In contemporary society, social media platforms play a key role in defining how such processes of recognition take shape. To post, to like or to comment have become daily practices of expressing individual value and recognition. On the one hand, social media platforms make it easier for individuals to be visible and to be recognised; on the other hand, they control the structure of these dynamics. This timely book reflects on processes of recognition on social media platforms. Revisiting traditional discussions on recognition theory, Bruno Campanella investigates how the field of media and communication has used the concept and poses new questions raised by the omnipresence of social media in daily sociability.
The desire to be recognized is a basic human trait. In contemporary society, social media platforms play a key role in defining how processes of recognition take shape. To post, to like, or to comment have become daily practices of expressing individual recognition. On the one hand, social media platforms make it easier for individuals to be visible and to be recognized; on the other hand, they control the structure of these dynamics.
This timely and original book reflects on processes of recognition on social media platforms. Revisiting traditional discussions on recognition theory, Bruno Campanella investigates how the field of media and communication has used the concept and poses new questions raised by the omnipresence of social media. He argues that existing work does not fully explore the impact of platforms on contemporary processes of recognition. Individuals must learn new skills to make themselves visible online, but how to achieve this changes as a consequence of the role played by platforms: what is seen depends on decisions taken by their algorithms, which impacts how individuals and social groups are valued in society.
Recognition in the Age of Social Media is a key contribution to the field, and a must-read for students and scholars of media and communication, sociology, and politics.
About the Author: Bruno Campanella is Associate Professor of Media and Cultural Studies at Universidade Federal Fluminense.
| Number of pages | 192 |
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