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Smoke & Mirrors by Gemma Milne
£16.99
Available
Product Ref. (e.g. ISBN, SKU)
9781472143662
Published:
23 Apr 2020
Format:
Paperback
Number of pages:
336 pages
Dimensions:
232x152x28mm
Weight:
0.400kgs
Author:
Young Scottish writer Gemma Milne argues that we need urgently to refine our vision of what is to come if we are to succeed in building the future that we actually want. She believes that we need to redefine the aims we should be pursuing based on a realistic understanding of what is actually going on in science and technology right now. We have to focus on the real innovations that we will require along the way. We need to champion critical thinking by empowering as many people as possible to be able to question what real progress is being made. We need to look beyond the blind idealism and wilful hype which blinkers us as to what is really going on and what is realistically achievable.
'Stop following the news until you've read Gemma Milne's persuasive analysis of the hype and bullshit that distort our understanding of emerging science. As she shows, the starting point to grasping the genuine opportunities of AI, life sciences and climate tech is a healthy dose of critical thinking'
David Rowan, founding editor of WIRED UK and author of Non-Bullshit Innovation: Radical Ideas from the World's Smartest Minds
'Couldn't be more timely. Fascinating and vitally important'
Jamie Bartlett, author of The People Vs Tech
'A much-needed blast of fresh air! Gemma Milne expertly shows us how to separate the truth from the hype surrounding the emerging techs of today, and those of the near-tomorrow'
Lewis Dartnell, author of Origins: How the Earth Made Us
'I loved this book! This is exactly the sort of sceptical, cut-through-the crap-but-still-excited-about-what's-emerging book around tech innovation that's sorely needed, yet is so hard to find . . . essential reading for anyone who's serious about how real-world advances might be effectively harnessed to build a better future'
Dr Andrew Maynard, scientist and author of Films from the Future and Future Rising
'[A] vital contribution in a world where technological progress promises so much, but too often disappoints. If, like me, you believe that advances in science and technology are our best hope for solving the grand challenges of our times, this book is the indispensable guide to avoiding the mirages and the charlatans along the way'
Matt Clifford, co-founder and CEO of Entrepreneur First
'A refreshingly grown-up, clear-headed look at the interaction between science, technology and the media - readable without being dumbed down, acknowledging complexities without being heavy'
Tom Chivers, author of The AI Does Not Hate You
'ROBOTS WILL STEAL YOUR JOB!'
'AI WILL REVOLUTIONISE FARMING!'
'GENETIC EDITING WILL CURE CANCER!'
Bombastic headlines about science and technology are nothing new. To cut through the constant stream of information and misinformation on social media, or grab the attention of investors, or convince governments to take notice, strident headlines or bold claims seem necessary to give complex, nuanced information some wow factor.
But hype has a dark side, too.
It can mislead. It can distract. It can blinker us from seeing what is actually going on.
From AI, quantum computing and brain implants, to cancer drugs, future foods and fusion energy, science and technology journalist Gemma Milne reveals hype to be responsible for fundamentally misdirecting or even derailing crucial progress.
Hype can be combated and discounted, though, if you're able to see exactly where, how and why it is being deployed.
This book is your guide to doing just that.
About the Author: GEMMA MILNE is a Scottish science and technology writer and podcaster, whose works has been published or broadcast by the BBC, the Guardian, CNBC, Offscreen Magazine, Quartz and others. She is also the Deep Tech and Science Startup Contributor for Forbes Europe. Gemma is the co-founder of Science: Disrupt - a media outlet covering advances in science startups, research process and industries such as space, energy, health and advanced computing. She works with the World Economic Forum as one of their Global Shapers, and is also a scientific advisor to the European Commission, helping them decide which scientific innovations should be funded with government money. She is also a Venture Scout for Venture Capital firm Backed VC. She is on the Innovation Juries for SXSW and the International Academy of Digital Arts and Sciences and has delivered keynote addresses at SXSW, TEDx, WPP Stream, Cannes Lions and Dubai Lynx on many different science and technology topics. She has won many awards in the technology, science and startup space including Best Startup Founder at the FDM Everywoman in Technology awards 2018, and Best Future Leader at the Tech Leader Awards from Information Age in 2017 and was a Finalist in the IPSE Freelancer of the Year awards.
| Number of pages | 336 |
|---|
We will despatch your order as quickly as we can. If, for whatever reason, a product is out of stock we will contact you to discuss the likely delivery time or an alternative product.
| First Item | 2 Items & Over | |
|---|---|---|
| UK | £3.75 | £5.00 |
| EU | £15.00 | £30.00 |
| USA & Canada | £30.00 | £50.00 |
| Rest of the World | £45.00 | £60.00 |
| Collect in Store | free | free |
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First Item @ £45.00
2 Items & over @ £60.00 in total
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