The Cartier Tank Watch by Franco Cologni (Hardback)

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Product Ref. (e.g. ISBN, SKU)
9782080281883
Published:
02 Feb 2023
Format:
Hardback
Number of pages:
232 pages
Dimensions:
285x293x31mm
Weight:
1.812kgs
Author:
The Tank watch, the classic timepiece designed by Louis Cartier a century ago, is an icon of modern design. One of the world's first square wristwatches (the first was the legendary Santos designed by Cartier in 1904), its functionality is rivaled only by its timeless elegance; it represents a perfect combination of fine watchmaking and geometric rigor. Over the past century, the Tank has been creatively reinterpreted by the House in many famous models, from the Tank Chinoise to the Crash watch to the Tank Anglaise, while always remaining faithful to Louis Cartier's original concept. This volume celebrates the centenary anniversary of one of Cartier's greatest masterpieces through designs from Cartier's rich archives, historical models, and photographs of famous clients, from Clark Gable and Andy Warhol to Muhammed Ali and Madonna, who have chosen the Tank watch as their favourite timepiece.
Created by Louis Cartier in 1917, the Tank watch is an icon of modern watchmaking. The refined design of this wristwatch, combining geometry and harmony, defines its strong identity. Immediately recognizable and always in step with the times, the Tank watch has been reinterpreted for more than a century through multiple variations that are forever faithful to the spirit of the original design, from the Tank Cintrée to the Tank Chinoise, and from the Tank Américaine to the Tank Française.

Featuring extensive archival documents along with previously unpublished photographs, this volume explores, through the passionate pen of a true connoisseur, the most significant Tank watches and their technical characteristics. The author also presents portraits of famous clients who, over time, have been seduced by this timeless timepiece.

Augmented with a chapter on new models created since 2017, this new edition offers a journey into the heart of the myth.

About the Author: An esteemed professional with fifty years of experience in the luxury industry, Franco Cologni is president of the eponymous Fondazione Cologni dei Mestieri d'Arte dedicated to métiers d'art and cofounder of the Michelangelo Foundation for Creativity and Craftsmanship. He has authored numerous reference works on watchmaking and jewelry, including The Mastery of Time and The Beauty of Time.

More Information
Number of pages 232

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