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The Imagination Machine by Martin Reeves
£25.00
Available
Product Ref. (e.g. ISBN, SKU)
9781647820862
Published:
24 Jun 2021
Format:
Paperback
Number of pages:
224 pages
Dimensions:
190x241x16mm
Weight:
0.640kgs
Author:
We need imagination now more than ever - to find new opportunities, rethink our businesses, and discover paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organisations keep it alive and harness it in a systematic way? 'The Imagination Machine' answers these questions and more. Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, Martin Reeves of Boston Consulting Group's Henderson Institute and Jack Fuller, an expert in neuroscience, provide a fascinating look into the mechanics of imagination and lay out a process for creating ideas and bringing them to life.
In this fascinating and practical guide, BCG's Martin Reeves and Jack Fuller break down the science of imagination and offer tools, tactics, games, and strategies for helping teams and organizations expand the art of the possible.A six-step process for increasing imagination. A how-to book, through and through.Fascinating learnings from the fields from neuroscience, computer science, evolution, anthropology, and philosophy.Color visuals, charts, and figures.Creative games, for breaking existing mental models and stoking one's imaginative fire, which the authors use with their world-class clients.
Audience: Creatives, innovators, entrepreneurs—any leader in charge of a team or innovation efforts—and CIOs/CEOs.
About the Author: Martin Reeves is a Senior Partner and Managing Director at BCG and a globally recognized thought leader in business. He is a coauthor of Your Strategy Needs a Strategy and has also written articles for Harvard Business Review, MIT Sloan Management Review, Strategy Science, Nature, and Science. He is Chairman of the BCG Henderson Institute, BCG's internal think tank, and has led numerous strategy assignments across industries, including consumer goods, high tech, industrial goods, healthcare, extractive industries, and financial services. His current research themes include strategy and AI, organizational stamina, business ecosystems, and a template for the new learning organization. Reeves holds a triple first-class MA in natural sciences from the University of Cambridge and an MBA from Cranfield School of Management. He also studied Japanese at Osaka University and biophysics at the University of Tokyo.Jack Fuller is a former Special Project Manager at the BCG Henderson Institute and the founder of Casati Health, a company that reimagines mental and physical health. He is the author of numerous business articles on topics including purpose, strategy games, transformation, play, and goal setting. He has also worked with a range of BCG clients, focusing on brand strategy, customer journey mapping, and innovation. Fuller has appeared on UK Channel 4's Sunday Brunch as a guest philosopher, on Australia's Radio National Life Matters, and as a speaker at conferences on the humanities in Sweden, Italy, the United Kingdom, and Australia. He holds a degree in neuroscience from the University of Melbourne, where he contributed to research in Human Brain Mapping and Brain, Behavior and Evolution, as well as a master's degree and a doctorate, both in theology, from the University of Oxford, where he studied on a Rhodes Scholarship.You can find more about Martin Reeves and Jack Fuller on Twitter at twitter.com/MartinKReeves and twitter.com/jackmfuller.
| Number of pages | 224 |
|---|
We will despatch your order as quickly as we can. If, for whatever reason, a product is out of stock we will contact you to discuss the likely delivery time or an alternative product.
| First Item | 2 Items & Over | |
|---|---|---|
| UK | £3.75 | £5.00 |
| EU | £15.00 | £30.00 |
| USA & Canada | £30.00 | £50.00 |
| Rest of the World | £45.00 | £60.00 |
| Collect in Store | free | free |
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First Item @ £30.00
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