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The Psychology of Attitudes & Attitude Change by Gregory R. Maio
£40.99
Available
Product Ref. (e.g. ISBN, SKU)
9781526425843
Published:
27 Oct 2018
Format:
Paperback
Number of pages:
400 pages
Dimensions:
232x186x21mm
Weight:
0.716kgs
Author:
A comprehensive look at attitudes, beliefs and behavioural change, looking at not only biological underpinnings of attitudes but also how this fits in real world situations. This textbook gives an overview of theoretical and research perspectives in the field of attitudes and persuasion in a simple, user friendly way.
This third edition explores the scientific methods that are used to better understand attitudes and how they change, updated to reflect the flurry of research activity in this dynamic subject over the past few years. Providing the fundamental concepts for understanding attitudes, with a balanced consideration of all approaches, the book pulls together many diverse threads from research across the world.
Key features:
Research highlights illustrate interesting and important case studies and their findings Recap ′What we have learned′ and ′What do you think?′ questions at the end of chapters get students thinking Key terms and a glossary help students get up to speed with terminology Even more international in scope - with research drawn from many countries and a stronger European perspective New research in areas such as hypocrisy, persuasion, matching and evaluative conditioning has been considered and included, showing the flourishing nature of this subject area Online resources including multiple choice questions, journal articles and flashcards for students, and PowerPoint slides and essay questions for lecturers to use for teaching ideas, available at study.sagepub.com/psychofattitudes3e
About the Author: Gregory R. Maio is Head of Department of Psychology at the University of Bath, UK. He is interested in social values (e.g., equality, freedom, helpfulness), attitudes, and emotional processes. Gregory′s principal interests at the moment are projects examining psychological connections between values and behaviour (including the adoption of a healthy lifestyle) and adult mental representations of children.
| Number of pages | 400 |
|---|
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