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The Ride of a Lifetime by Robert Iger
£10.99
Available
Product Ref. (e.g. ISBN, SKU)
9780552174305
Published:
17 Jul 2025
Format:
Paperback
Number of pages:
272 pages
Dimensions:
198x127x15mm
Weight:
0.200kgs
Author:
The CEO of The Walt Disney Company shares the ideas and values he has used to reinvent one of the most beloved companies in the world, and inspire the people who bring the magic to life. In 2005, Robert Iger became CEO of The Walt Disney Company during a difficult time. Morale had deteriorated, competition was more intense, and technology was changing faster than at any time in the company's history. 'I knew there was nothing to be gained from arguing over the past', Iger writes. 'The only thing that mattered was the future, and I believed I had a clear idea of the direction Disney needed to go'. It came down to three clear ideas: (1) Create the highest quality content Disney could produce. (2) Embrace and adopt technology instead of fighting it. And (3) Think bigger - think global - and turn Disney into a stronger brand in international markets.
'One of the best business books I've read in years.' BILL GATES
THE #1 NEW YORK TIMES BESTSELLER
A SUNDAY TIMES BOOK OF THE YEAR
_____________________________
A memoir of leadership and success: The CEO of Disney, widely recognized as one of the world's most consequential business leaders, shares the ideas and values he embraced to reinvent one of the most beloved companies in the world and inspire the people who bring the magic to life.
Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever and technology was changing faster than at any time in the company's history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger-think global-and turn Disney into a stronger brand in international markets.
Today, Disney is the largest, most admired media company in the world, counting Pixar, Marvel, Lucasfilm, and 21st Century Fox among its properties. Under Iger's leadership, Disney's value grew nearly five times what it was, making Iger one of the most innovating and successful CEOs of our era.
In The Ride of a Lifetime, Robert Iger answers the question: What are the qualities of a good leader? He shares the lessons he learned while running Disney and leading its 220,000-plus employees, and he explores the principles that are necessary for true leadership, including:
Optimism. Even in the face of difficulty, an optimistic leader will find the path toward the best possible outcome and focus on that, rather than give in to pessimism and blaming.
Courage. Leaders have to be willing to take risks and place big bets. Fear of failure destroys creativity.
Decisiveness. All decisions, no matter how difficult, can be made on a timely basis. Indecisiveness is both wasteful and destructive to morale.
Fairness. Treat people decently, with empathy, and be accessible to them.
This book is about the relentless curiosity that has driven Iger since the day he started. It's also about thoughtfulness and respect, and a decency-over-dollars approach that has become the bedrock of every project and partnership Iger pursues, from a deep friendship with Steve Jobs in his final years to an abiding love of the Star Wars mythology.
'Bob Iger has not only lived up to ninety-six years of groundbreaking history but has moved the Disney brand far beyond anyone's expectations, and he has done it with grace and audacity. This books shows you how that happened.' STEVEN SPIELBERG
About the Author: Robert Iger is chairman and CEO of The Walt Disney Company. He previously served as president and CEO, beginning in October 2005, and was president and COO from 2000 to 2005. Iger began his career at ABC in 1974, and as chairman of the ABC Group he oversaw the broadcast television network and station group and cable telvision properties, and guided the merger between Capital Cities/ABC and the Walt Disney Company. Iger officially joined the Disney senior management team in 1996 as chairman of the Disney-owned ABC Group and in 1999 was given the additional responsibility of president, Walt Disney International. In that role, Iger expanded Disney's presence outside of the United States, establishing the blueprint for the company's international growth today.
| Number of pages | 272 |
|---|
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| First Item | 2 Items & Over | |
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| EU | £15.00 | £30.00 |
| USA & Canada | £30.00 | £50.00 |
| Rest of the World | £45.00 | £60.00 |
| Collect in Store | free | free |
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First Item @ £30.00
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First Item @ £45.00
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