Tales from Coles
That’s the thing with a new boiler – you immediately notice the whisper quiet, efficient performance, it seems to kick out more heat than the old one, looks better and you wonder why you didn’t change it years ago. The only tricky bit is figuring out how the timer works – that’s way more complicated than before!
And so it is with websites.
This week it’s been about idling, or rather the desire to do nothing – the reality has been quite different, the busy-ness of business is all consuming, but the prospect of a little idleness is like a beacon on the horizon, a mirage of shimmering light, an oasis in a parched landscape – the attraction of an idle moment is in its elusiveness.
There is a wonderful phrase in business which we learned in the early days of striking out on our own – ‘if you see a band-wagon, it’s too late’ – in other words, don’t copy what others do, for you will be too slow, the opportunity will have come and gone. Better to have the strength of your own convictions to set out and follow your own path. Sure, sometimes the toast gets dropped, and you might need to revise and re-work the idea, sometimes you might need to get a wriggle on to deal with the opportunity which comes out of the blue, but being small and nimble at times like these is a blessing. Treat every day like a school day, set out to learn something new, ask questions, experience something different, share those experiences with those around you who are equally curious. The cool kids always sat at the back of the bus, but the best view was always at the front.
This is outrageous, how dare they, this is ours, we should be in control of it, how can it run through our fingers so quickly, so easily? – who is responsible for the speed at which it runs away?
Bicester is quite the opposite of our bigger and more refined sibling Oxford
One sock rolled down, grass stains on knees, school tie knotted around the forehead, cheeky smile, late home for our tea – Bicester is quite the opposite of our bigger and more refined sibling Oxford just down the road – all tweed jacket, fine architecture and culture on tap, couldn’t be more different to the ‘take it & love it as you find it’ character in this part of the county.
Stepping through the doors at Coles has always felt like you’re being transported to another world…
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